How Can Video Analytics Benefit Business?

CCTV cameras and systems have been popularly used by millions of business establishments all over the world for over two decades. However, most companies and establishments that use CCTV cameras and video monitoring are probably unaware of the advantages that they could really provide for their business. One of the most promising and potentially beneficial uses of the technology is Video Analytics. Through this, any business like a retail establishment with several footfalls everyday cannot just ensure the extra security of their establishments, but also get some useful information about their customers’ preferences and habits within their premises, the use of which could help increase business opportunities, too.