The business landscape has changed a lot in the last few years or so. Earlier, it was not possible to run and manage a business from anywhere in the world. It was also not possible to run the business on any device and connect the entire team together without much of an effort. All this has become possible today and the full credit does to the cloud. It has changed the way you manage customers and their interactions. All it takes a cloud-based CRM and you can get a 360 degree view of your every single customer and know them better.